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Karting Driver's section for sponsorship, driving tips, race tips, and kart setup

Karting Sponsorship Support Section

Well, if you are here, then you are fairly serious about learning how to get sponsorship for your racing career. I'm not going to sugarcoat it; it isn't the easiest task and takes patience, persistence, and timing in this economic market. However, it can be done, and this step-by-step process can show that you are serious and worth considering.


View Driver's List Your Racing Resume Driver Websites Sponsorship Tips


Step 1: Get your name out there.


First, at the very basic level, you've got to get your name out there. How are people going to know about you if don't take the first step?

Step 1: Begin (or edit) your racing resume (1 minute)

Here you will begin to build your racing resume by answering some basic racing questions, such as age group, racing class, kart you drive, your favorite diver, and ultimate racing goal.

Step 2: Complete your Driver Progress Chart (1 minute)

Here fill out the driving progress chart to view your driving level and where you need to improve to move forward.

Step 3: Download your pre-designed racing resume

You can update, copy, share, and print out your racing resume from KartParts1 whenever you need it.

Congratulations! Add your profile to other racing sites as well.





Step 2: Get on the grid


For those of you not regularly using technology, you have to "get on the grid" if you want to be seen. Fortunately, the Internet is still the least expensive way to get exposure.

The Internet has created a world where people want their information just a few clicks away. Unless you are only considering sponsorship from relatives and friends, a professional website is a must in this day in age.

Sponsors (businesses) want to see you are serious about your future as a driver and want to be able to review your information as quickly and thoroughly as they wish. They also want an easy way to communicate your information to others involved.

Most business people are willing to listen, but buisness people (sponsors) are very busy and want tasks that are simple and efficient for their time. If it takes too much effort to review your information, you are more likely to get placed on the "get to later" list, or worse, the "never" list. Creating a well designed website gives you a chance to get in the door.

The advantage for you is that you can make this website any way you want! You get to pick and choose the information you want to use and HOW you want to say it. Tell your story and why you want support. You can even create a "make a donation" spot for sponsors or anyone visiting your website.


So far, in our search around the market, GO Designs is the best we've seen for karters. They specialize in creating driver resume websites. They know how to design the site for what the sponsors want to see, and their work is professional, affordably priced, and has produced some great looking racing websites.

Search around for others, but GO Designs is definitely worth visiting at some point.




Step 3: Learning the techniques


If you have a website, it's time to drive traffic (in your case, sponsors) to it. If not, there are still many effective techniques that can be learned.

Your job is to find the correct technique(s), from these six articles, that match sponsors in YOUR local area.

Prepare your plan by reading these six short articles by some of our partners and experts in the sponsorship game. Note each section that could apply to your area and specific circumstances, as well as topics that are repeated in different articles. We'll put it all together next.



Title: Gaining Sponsorship
Summary: A short intro article giving advice on four areas: persistence, who to target, striking a bargin, and timing. A good intro article for those new to sponsorships.



Title: How do I get sponsorship for karting?
Summary: Slightly more detailed and advanced information can be found here. There are some good ideas and techniques that can be used in almost any sceario.



Title: 5 Free Lessons on How to Find Sponsorship
Summary: One of the more thorough sponsorship articles broken down into stages. Very extensive and detailed information about the sponsorship world. Again, the guys at karting1.co.uk continue the great articles.



Title: Go Kart Sponsors - How to Get Sponsored
Summary: Provides another perspective on the same topics from the previous articles. There are some new techniques and ideas that can be found inside. More ammunition for your sponsorship chase!



Title: How to Write Sponsorship Proposals that Work
Summary: One of the best articles providing examples for how you can write effective sales letters. Everyone hates writing these, but effective sales letters can be crucial to getting sponsorship. A must read for any serious karter by Matt Tumbridge.

Sponsor in your pocket- part 1

Title: Sponsor in your Pocket (I and II)
Summary: Sums up everything by an experienced track owner. Very informative and well written. This article is the best we've found on how to organize your notes, ideas, and ultimate plan of attack. Read this article if not any other. Make sure you read parts one and two!






Step 4: Building your plan


Let's organize all those notes you just wrote down. Did you write down the areas that overlapped between articles? Those are common areas of importance that you'll most likely find in your experiences. Now lets apply those notes to an Idea list and Prospect list as mentioned by John Copeland's article.


Sponsor in your pocket- part 1
The Idea list: essentially, these are found in the notes you took down from the articles. List and label each idea by letter or number. Write down any additional ideas you may think up, no matter how stupid you may feel they are. The more ideas you list the better.

The Prospect list: here you are writing down every potential sponsor you know. Remember, this includes any person who may only contribute as little as $20. When you are starting out, you are trying to create as much interest as you can. That $20 can turn into $100 in time. Don't cut out people who don't have big finances to contribute. They can still be helpful!

Combine the lists: Match your ideas to each prospect. Place the number or letter of the idea that would work with each prospect. Prospects can have more than one idea next to them.


In this economic climate, for those with less experience, we recommend focusing your plan on lower sponsorship amounts. A $30 sponsorship from here, a $50 one there, it adds up and you expand your number of opportunities to develop long-term relationships with each sponsor. Plus, each sponsorship is a little victory that can keep your confidence up as you build your experience.

At this point, we should have a combined list that includes a list of individual prospects matched to letters or numbers that represent your sponsorship ideas.

The final step is to get very specific about how you will implement each idea with each prospect. Make an outline or write out how you will implement your plan in high detail. If you have any holes in any of your ideas, they should start to become apparent after this step.





Step 5: Implementing your plan


Ok, you have your plan and you have your website at your disposal. Remember when we talked about keeping things easy for business people? Well, we are going to use a plan of attack called the LEAP technique. LEAP stands for letter, email, and phone.

This technique is primarily for those prospects you haven't met. It allows them to warm up to your idea before you actually ask them. First, create a sponsorship letter you learned about in the articles. Preferably, this letter will include a professional looking letterhead.

Make your phone call last
After you send the letter, wait about a week and send a follow up email. This email should be similar to your letter but briefer and WITH LINKS TO YOUR WEBSITE! Add a statment that you will be contacting them in the future.

If you recieve a "not interested" reply by this point, be polite and thank them for taking the time to look at your stuff. A "not interested" means not right NOW; it can change later so don't burn any bridges!

Otherwise, phone for a meeting 3-4 business days after you send the email. Approach the phone call with the goal of trying to set up a face-to-face meeting, but be prepared to have the meeting right then!

Prepare a list of reasons about how your sponsorship will HELP THE SPONSOR. Reference this list as you speak over the phone. Business people appreciate honest and efficient communication. Have your conversation planned out.

Even if you get a "not interested" at this point, ask them what they would like to see to make this work for them in the future. This is incredibly valuable information that you can use to prepare for your next sponsor. Make the adjustments and move on.

Sponsor in your pocket- part 1
If you do get a meeting, congratulations you are almost there! There are some effective negotiating techniques listed in the articles to help you out. Make sure you review those because you will be trying to match the correct negotiating technique to each sponsor.

Have your professional presentation completely prepared. Bring at least three extra copies to give out. Be honest and approachable to everyone at the meeting....and bring it home.

Good luck!
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